‘Solutions Marketing’ Articles
Written by John on 18 November 2008
There’s a dark cloud looming on the horizon. It’s gathering in energy and getting bigger as we speak. It’s as destructive as a tornado and just as indiscriminate.
What I’m talking about is the next G-Slap; be ready for big changes from the monster of search engines around the first of the year. They’ve already been tinkering with the algorithms and are definitely trending away from current PR and content rich based results.
Early next year, though you may have noticed it already if you’re sharp enough, the big G will display rankings based on the intent of the searcher.
This means that your content will be less relevant if you’re not:
- Geo-targeting (G is doing this already based on users IP whether the user is signed in or not)
- Relevance – generically speaking, if a room full of searchers were to type java into the query box, some would be looking for software, some would be looking for drinks and yet others would be looking for travel sites.
- Using video on your site
- Preparing for the changes NOW.
(Video Courtesy of http://videos.webpronews.com/2008/11/17/pubcon-bruce-clay-ranking-is-dead/)
Getting prepared for the next ominous G-slap is an adventure in speculation. One line of thought says that if you concentrate your marketing on single keywords you may want to offer content for the other possible synonymous uses of your keywords.
It means a shift in methodology, but for the studious and adaptive marketers out there that can make the necessary changes and move ahead of the trend it can be the difference between having top ranking for you kw’s today and being off the chart completely overnight or keeping your top listings by adapting and overcoming.
The proliferation of “scraper sites” and “spam sites” that steal the top rankings by virtually scraping the content from its competitors and republishing it, most times without proper credit to the original authors, has prompted the change. They have managed to skew the results based on current trends at G and the other major search engines.
When you think about it, this change will mean even more success for the marketer that is savvy enough to ride the wave. It’s kind of like the analogy for marketing to baby-boomers; the bowling ball in the garden hose.
Baby-boomers make up the vast majority of the demographic of buyers that Internet Marketers target. When those boomers pick up on a new trend it’s like a bowling ball in a garden hose, thus the .com millionaire boom of the 90’s. Get in at the upswing of the trend and you’ll ride a very profitable and somewhat predictable course.
Transfer that thought over to this looming change and you can see how the change SHOULD actually bring even MORE targeted traffic, intent on BUYING your products.
As the video describes; in a room full of people searching the term java some would want software, some would want information on coffee and yet others would want travel information. Wouldn’t you rather have the searcher that was looking for your new java software product be the first at your site?
This change will ultimately alter the way that Internet Marketers promote products. The question is whether or not we should do anything at all. This new way of presenting search results only make a difference by weeding out those less targeted results for a particular searcher based on their search and usage histories. I think it will be a win/win/win situation.
Tags: baby boomer, baby boomers, generate traffic, geo-target, geo-targeting, geotarget, geotargeting, intent, intent based marketing, scraper, scraper sites, search, search engine, search engines, Success, targeted traffic, traffic, web traffic
Posted in Business, Motivational Entrepreneurship, Solutions Marketing, Success, Success Philosophy | No Comments »
Written by John on 07 July 2008
When pondering the topics that surround success principles, attitude and motivation are of paramount importance. BUT, the most zealous and outwardly positive salesperson will in all likelyhood, never reach their goal without the proper success skillset and product knowledge.
It’s not necessary to have a PhD to be successful, in fact you don’t need a degree at all! I can think of at least one person with an advanced degree that has gone to waste. Education is worthless without the attitude and aptitude to do something with what we’ve learned.
Whether your choice is to be the Dean of a University or Mr. Greatwrench, there are specific educational criteria necessary in order to do that job well. That advanced degree is worthless without the desire and ability to inform, encourage and educate others. That six foot tall, stacked toolbox, full of the latest techno-gadgets is nothing but a half ton paperweight without the knowledge of how to apply the tools to the needed repairs. Without the proper education it is impossible to reach your fullest potential and be truly successful in your field.
Some career choices don’t necessarily require any form of formal education at all. Professional sports for example gives young, gifted athletes with miraculous aptitude the opportunity to forgo their education and begin a very lucrative career, sometimes right out of high school. These youngsters are loosely encouraged to get an education to fall back on, but most are blinded by the lure of dollar signs and bright lights.
On the other hand, consider the young athlete who received a degree in business management while attending and playing through their college years. This athlete is in a much better position for a secure and successful future if fate or circumstance were to deal a career ending injury. Even without injury, and heading for retirement, the second athlete is better prepared for life outside of sports.
The thing that drives us to become educated in our skillset is motivation. In order to achieve success on your career path you must constantly be in pursuit of the education necessary to excel. When we stop learning, we start losing.
When the three traits of attitude, aptitude and motivation are combined with intent, there is nothing that can stand in the way of success. These are the basic tools of any success in business or in life. Apply these principles for yourself and watch your life change before your eyes.
Tags: aptitude, attitude, education, intent, motivation, Success, Success principles, success skillset
Posted in Inspirational, Law of Attraction, Motivational Entrepreneurship, Self Improvement, Solutions Marketing, Success, Success Coach, Success Mentoring, Success Philosophy | No Comments »
Written by John on 12 June 2008
Let’s say you’ve got your attitude correct, the right skill set honed, and the right philosophy. Great! You’re on your way – somewhere. If you don’t have the right direction planned out, you’ll simply wander aimlessly.
You don’t attempt even the smallest of construction jobs without a plan, and yet many people work in a field they just happened to “fall in to” because someone suggested it, or a friend was doing it, or even worse—they didn’t have anything else to do.
Wandering through your career can be just as deadly as wandering through a desert without a compass and canteen—in both places, you can die a slow death of thirst and exhaustion.
You must know where you want to go in order to set a direction for your life and career. You’ve probably heard the adage, “No one plans to fail, but they do fail to plan.” So determine where it is that you want to go (i.e., what you want to do) and set a course for it.
I recommend doing something you love. Not something that you can tolerate or achieve a reasonable pension from after 30 years of work (do pensions even exist anymore?), but something you are truly passionate about.
If it’s music, think about how you are gifted in that area. Do you sing? Would your singing chip paint off a house? Do you have an ear for pitch and tune? Do you play an instrument? Consider the field of professional golf for a moment. Do you love to golf? Would you be willing to commit days, weeks, months, and years to bettering your game to the point when you could hit the pro-circuit?
Do you have a means to support yourself (and your family) while you work on your dream job? Would you be happy and content doing whatever you chose—for the rest of your days, if need be? These are all questions you should ask yourself as you try to set the direction for your life, and ultimately, for your success.
Now that you know where you want to go, you must plan and prepare for your destination. As you plan and prepare, it’s fair to expect that you will achieve that goal—expectations play a large role in success, no matter what the field. If you plan well and are committed to the work involved, then and only then, can you expect to achieve the desired results in your life.
Tags: career, commitment, skill set, Success, successful attitude
Posted in Inspirational, Motivational Entrepreneurship, Self Improvement, Solutions Marketing, Success, Success Coach, Success Mentoring, Success Philosophy | 1 Comment »
Written by John on 08 June 2008
Once you’ve learned the formula for success, it’s time to consider different avenues in which that formula should be put in to action. The main one you’ll find in every area of your life is relationships.
Why relationships? Because we are human beings, designed to interact with other human beings. This, by default, entails relationships. And also by default, if you don’t have appropriate skills to manage your relationships, you will fail miserably at whatever success you’re aiming for.
The first relationship you must consider is the one you have with yourself. If you don’t like yourself, chances are great you will project that dislike to others and your lack of self-appreciation will not propel you to success in any given field. The higher your integrity is, the more you will like yourself. The more you like yourself, the better your relationships will be with others—from the inside out.
Your family relationship is the next thing to examine. The most successful Harvard Business graduates (class of 1949, by percentages) had several things in common:
They had wives who supported their work and endeavors; women who were intelligent and able to share ideas and be a sounding board
They built their personal, family, and business lives on a foundation of integrity
Family relationships are extremely important as you consider your path to success. If you fail here, you will not succeed elsewhere—we’ve already covered that in depth.
Business relationships follow closely behind family relationships. They play a major role in the security and productivity of every individual involved in them, as well as the success and growth of the company.
You must also learn to manage your frustration as you deal with relationships. Because we are all human, we all have problem-areas and “sticking points” that will irritate and inflame others. If you can manage your frustration and turn a bad situation with an individual in to something you can learn from and make profitable, you will be that much farther ahead on your road to success.
Consider also, that the next person you meet is important. He or she might look like someone who cannot help you in your field, but then again, looks are deceiving. You never know when the person you assist might be able to assist you or report back to your boss what a great job you’re doing!
You should be able to see how healthy family relationships, a willingness to go above & beyond at work, and an ability to consider the next person as important can have a monumental effect on your path to success. We cannot do it alone, and that mere fact means we must deal appropriately with people and relationships!
Tags: business relationships, integrity, productivity, profit, relationships, Success, success formula
Posted in Business, Inspirational, Law of Attraction, Motivational Entrepreneurship, Self Improvement, Solutions Marketing, Success, Success Coach, Success Mentoring, Success Philosophy | 1 Comment »
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