No April Fool’s Joke-The Economy Sucks

As we move into April, I’m taking the first turn in the subtle change of direction for The Rising Path Blog.

In this time of recession, more and more people have been faced with choices that they shouldn’t ever have to make. Choices that our grandparents had to make strengthened them and gave them the perseverance to see us through a Second World War. Many of us baby boomers still carry that same sense of resolve and determination with us today.

These tougher economic trends have forced people to re-evaluate what’s most important in their lives. Many are discovering that it’s not so much that shiny new BMW M3 that’s most important to them, but the freedom that being at home (or near it) affords them to be able to share and involve themselves in their family’s life.

The acronym SAHM is making a shift from “stay at home mom” to “stay at home millionaire”. Those SAHM’s and WAHM’s (work at home moms) were among the first to realize just how empowering owning your own business is and can be.

What started out as a hobby for a lot of these women very quickly became a source of extra income or “mad money”. With a bit of effort and some serendipitous meetings, many turned THAT into a viable business with tremendous profits and a duplicatable business plan.

Billionaires have been looking at many of the same businesses that the intrepid work-at-home entrepreneurs have. Warren Buffet was impressed enough with Pampered Chef that he purchased the company and it continues to be one of the top performers in the Direct Sales market.

What mom’s and entrepreneurs have known for a long time, Business Experts like Donald Trump and Robert Kiyosaki are beginning to see as a viable, profitable and essential part of helping to restore our economy; empowering individuals to own their own businesses in Network Marketing or Direct Sales.

It’s my sincere hope that as the changes take place here at The Rising Path, you will continue to be inspired by the writing and most especially the motivation and intent behind my writing. I truly and honestly want for each and every one of my readers to succeed on their chosen paths.

Keep an eye out for more helpful posts about how to successfully bring your own Network Marketing or Direct Sales business to the next level….and beyond.

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Tags: baby boomer, billionaire, bmw m3, direct sales, donald trump, entrepreneur, hobby, mad money, mlm, Network Marketing, pampered chef, recession, robert kiyosaki, sahm, second world war, stay at home mom, the rising path, wahm, warren buffet, work at home, work at home mom
Posted in Inspirational, Network Marketing, Self Improvement, Success Philosophy | No Comments »

Successful Intent Based Marketing

There’s a dark cloud looming on the horizon. It’s gathering in energy and getting bigger as we speak. It’s as destructive as a tornado and just as indiscriminate.

What I’m talking about is the next G-Slap; be ready for big changes from the monster of search engines around the first of the year. They’ve already been tinkering with the algorithms and are definitely trending away from current PR and content rich based results.

Early next year, though you may have noticed it already if you’re sharp enough, the big G will display rankings based on the intent of the searcher.

This means that your content will be less relevant if you’re not:

1. Geo-targeting (G is doing this already based on users IP whether the user is signed in or not)
2. Relevance – generically speaking, if a room full of searchers were to type java into the query box, some would be looking for software, some would be looking for drinks and yet others would be looking for travel sites.
3. Using video on your site
4. Preparing for the changes NOW.

(Video Courtesy of http://videos.webpronews.com/2008/11/17/pubcon-bruce-clay-ranking-is-dead/)

Getting prepared for the next ominous  G-slap is an adventure in speculation. One line of thought says that if you concentrate your marketing on single keywords you may want to offer content for the other possible synonymous uses of your keywords.

It means a shift in methodology, but for the studious and adaptive marketers out there that can make the necessary changes and move ahead of the trend it can be the difference between having top ranking for you kw’s today and being off the chart completely overnight or keeping your top listings by adapting and overcoming.

The proliferation of “scraper sites” and “spam sites” that steal the top rankings by virtually scraping the content from its competitors and republishing it, most times without proper credit to the original authors, has prompted the change. They have managed to skew the results based on current trends at G and the other major search engines.

When you think about it, this change will mean even more success for the marketer that is savvy enough to ride the wave. It’s kind of like the analogy for marketing to baby-boomers; the bowling ball in the garden hose.

Baby-boomers make up the vast majority of the demographic of buyers that Internet Marketers target. When those boomers pick up on a new trend it’s like a bowling ball in a garden hose, thus the .com millionaire boom of the 90’s. Get in at the upswing of the trend and you’ll ride a very profitable and somewhat predictable course.

Transfer that thought over to this looming change and you can see how the change SHOULD actually bring even MORE targeted traffic, intent on BUYING your products.

As the video describes; in a room full of people searching the term java some would want software, some would want information on coffee and yet others would want travel information. Wouldn’t you rather have the searcher that was looking for your new java software product be the first at your site?

This change will ultimately alter the way that Internet Marketers promote products. The question is whether or not we should do anything at all. This new way of presenting search results only make a difference by weeding out those less targeted results for a particular searcher based on their search and usage histories. I think it will be a win/win/win situation.

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Tags: baby boomer, baby boomers, generate traffic, geo-target, geo-targeting, geotarget, geotargeting, intent, intent based marketing, scraper, scraper sites, search, search engine, search engines, Success, targeted traffic, traffic, web traffic
Posted in Business, Motivational Entrepreneurship, Solutions Marketing, Success, Success Philosophy | No Comments »