Do What You Love, Love What You Do

Taking the time to really know yourself, to really trust what your attitudes, reactions and expectations will be in any given situation is one of the keys to being successful in anything that you do.

More and more business people are doing their own form of “restructuring”, except that it has nothing to do with the business that they’re in. Writers like Ekhart Tolle, Don Miguel Ruiz, Alberto Villoldo, Dan Millman and many others are influencing and changing the way that many business people view themselves and their lives.  Increased self knowledge will only help you make better business decisions.

Before you set out on the rising path toward success, you have to be sure that you know who you’re working with.

You are both your own best advocate and your own worst enemy. It all depends on your attitude and intent. If you allow yourself to fall into the corporate mentality that profit is the ONLY thing that you’re in business for you may be missing out on your true purpose and calling.

Just because you’ve always been an underachiever, doesn’t mean that you can’t turn those habits around and begin to trend toward choices that will provide more and better opportunities for you and your business. Begin right now to make the choices that will positively effect your tomorrows.

As they say, “Yesterday is history, tomorrow’s a mystery…today is a gift, that’s why they call it the “PRESENT”. Don’t miss the opportunities that arise each and every day. Don’t get caught up in the rhythms of the masses.

By the same token, just because you’ve always seemed to be in the right place at the right time for opportunities to “fall into your lap” doesn’t meant that the same will continually hold true. No matter what label you put on it, whether you call it karma, kismet, fate, destiny or luck, the fact is that what IS won’t necessarily always BE.

How secure can any of us feel in these trying times?

Millions of Americans are out of work right now. If you consider the scale and the value of the dollar, the chasm of this recession makes the great depression look like a golfer’s divot.

People want answers. They also want direction. Many have been in the same career positions for decades, only to find themselves now faced with a forced early retirement and a pension that won’t support them; if they were lucky enough to not lose that too.

Those same people are now having to look inside for the answers that they relied on their employers to provide. Simple questions that get taken for granted like; how will I pay for my groceries next week or how will I pay the mortgage?

What they’re discovering after looking within is that they have the strength and motivation to do whatever it takes to provide for themselves and their families.

As they re-evaluate and begin to re-structure their own lives many realize that there are things that they LOVE to do, but their corporate or factory job prevented them from ever enjoying them. That tinkering in the garage workshop or knitting afghans now becomes not only something that you love to do, but you begin to see it as a viable option for your future.

Therein lies one of the keys to success.

Make a living doing what you love and you’ll never WORK another day in your life.

Tags: attitude, depression, expectation, intent, opportunity, recession
Posted in Business, Inspirational, Motivational Entrepreneurship, Self Improvement, Success, Success Coach, Success Mentoring, Success Philosophy | No Comments »

Successful Intent Based Marketing

There’s a dark cloud looming on the horizon. It’s gathering in energy and getting bigger as we speak. It’s as destructive as a tornado and just as indiscriminate.

What I’m talking about is the next G-Slap; be ready for big changes from the monster of search engines around the first of the year. They’ve already been tinkering with the algorithms and are definitely trending away from current PR and content rich based results.

Early next year, though you may have noticed it already if you’re sharp enough, the big G will display rankings based on the intent of the searcher.

This means that your content will be less relevant if you’re not:

1. Geo-targeting (G is doing this already based on users IP whether the user is signed in or not)
2. Relevance – generically speaking, if a room full of searchers were to type java into the query box, some would be looking for software, some would be looking for drinks and yet others would be looking for travel sites.
3. Using video on your site
4. Preparing for the changes NOW.

(Video Courtesy of http://videos.webpronews.com/2008/11/17/pubcon-bruce-clay-ranking-is-dead/)

Getting prepared for the next ominous  G-slap is an adventure in speculation. One line of thought says that if you concentrate your marketing on single keywords you may want to offer content for the other possible synonymous uses of your keywords.

It means a shift in methodology, but for the studious and adaptive marketers out there that can make the necessary changes and move ahead of the trend it can be the difference between having top ranking for you kw’s today and being off the chart completely overnight or keeping your top listings by adapting and overcoming.

The proliferation of “scraper sites” and “spam sites” that steal the top rankings by virtually scraping the content from its competitors and republishing it, most times without proper credit to the original authors, has prompted the change. They have managed to skew the results based on current trends at G and the other major search engines.

When you think about it, this change will mean even more success for the marketer that is savvy enough to ride the wave. It’s kind of like the analogy for marketing to baby-boomers; the bowling ball in the garden hose.

Baby-boomers make up the vast majority of the demographic of buyers that Internet Marketers target. When those boomers pick up on a new trend it’s like a bowling ball in a garden hose, thus the .com millionaire boom of the 90’s. Get in at the upswing of the trend and you’ll ride a very profitable and somewhat predictable course.

Transfer that thought over to this looming change and you can see how the change SHOULD actually bring even MORE targeted traffic, intent on BUYING your products.

As the video describes; in a room full of people searching the term java some would want software, some would want information on coffee and yet others would want travel information. Wouldn’t you rather have the searcher that was looking for your new java software product be the first at your site?

This change will ultimately alter the way that Internet Marketers promote products. The question is whether or not we should do anything at all. This new way of presenting search results only make a difference by weeding out those less targeted results for a particular searcher based on their search and usage histories. I think it will be a win/win/win situation.

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Tags: baby boomer, baby boomers, generate traffic, geo-target, geo-targeting, geotarget, geotargeting, intent, intent based marketing, scraper, scraper sites, search, search engine, search engines, Success, targeted traffic, traffic, web traffic
Posted in Business, Motivational Entrepreneurship, Solutions Marketing, Success, Success Philosophy | No Comments »

Do You Have A Success Skillset?

When pondering the topics that surround success principles, attitude and motivation are of paramount importance. BUT, the most zealous and outwardly positive salesperson will in all likelyhood, never reach their goal without the proper success skillset and product knowledge.

It’s not necessary to have a PhD to be successful, in fact you don’t need a degree at all! I can think of at least one person with an advanced degree that has gone to waste. Education is worthless without the attitude and aptitude to do something with what we’ve learned.

Whether your choice is to be the Dean of a University or Mr. Greatwrench, there are specific educational criteria necessary in order to do that job well. That advanced degree is worthless without the desire and ability to inform, encourage and educate others. That six foot tall, stacked toolbox, full of the latest techno-gadgets is nothing but a half ton paperweight without the knowledge of how to apply the tools to the needed repairs. Without the proper education it is impossible to reach your fullest potential and be truly successful in your field.

Some career choices don’t necessarily require any form of formal education at all. Professional sports for example gives young, gifted athletes with miraculous aptitude the opportunity to forgo their education and begin a very lucrative career, sometimes right out of high school. These youngsters are loosely encouraged to get an education to fall back on, but most are blinded by the lure of dollar signs and bright lights.

On the other hand, consider the young athlete who received a degree in business management while attending and playing through their college years. This athlete is in a much better position for a secure and successful future if fate or circumstance were to deal a career ending injury. Even without injury, and heading for retirement, the second athlete is better prepared for life outside of sports.

The thing that drives us to become educated in our skillset is motivation. In order to achieve success on your career path you must constantly be in pursuit of the education necessary to excel. When we stop learning, we start losing.

When the three traits of attitude, aptitude and motivation are combined with intent, there is nothing that can stand in the way of success. These are the basic tools of any success in business or in life. Apply these principles for yourself and watch your life change before your eyes.

Tags: aptitude, attitude, education, intent, motivation, Success, Success principles, success skillset
Posted in Inspirational, Law of Attraction, Motivational Entrepreneurship, Self Improvement, Solutions Marketing, Success, Success Coach, Success Mentoring, Success Philosophy | No Comments »